This project entailed  a rebrand of an existing already established convention. I chose Premiere Orlando a beauty convention known world wide exploring cutting edge techniques, hottest trends in hair, makeup, skin, nails and fashion. The convention underwent a fresh and aesthetically pleasing makeover with more of a feminine touch infused with glamour and fun. Featuring a playful poise new logomark embracing bold and fun typography with an iconic lipstick. Adding in even more beauty tools as illustrations as a playful nod to beauty essentials. Inviting all attendees to engage themselves in the world of beauty with every glance and touch.